Avon Branch of the Future
4:10 AMHannah Dacanay
For over 125 years,
Avon continues to empower women by giving earning opportunities to provide for
their families and to support causes – eradicating breast cancer and ending
domestic violence.
Launch of Avon's Newest Flagship Store
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In the Philippines Avon is the
no.1 direct-selling company. It already has 194 branches nationwide.
Avon has
been a part of my life. I remember a family friend, an Avon representative, who
often drops by our house. Her visits were always so exciting for me because I
get to browse Avon’s latest brochures and offerings. The experience of opening
the pages, browsing at Avon’s wide range of products, rubbing the pages where
the fragrances are until I end up hoarding intimate apparel. I get to shop in
the comforts of my home. That, for me, was the Avon experience.
Launch of Avon's Newest Flagship Store
Last
February 27, 2020, was a new “Avon experience” for me. Avon just launched its new and improved
branch in Victoria De Manila Taft.
The
the store has three key areas:
1.
Avon Beauty Studio
This area is
like a candy store that showcases Avon’s Makeup, fragrance, face care, intimate
apparel, bags, and jewelry. This is also the area that I am completely fond of
and spent most of my time shopping. Ladies, There’s no doubt you’ll enjoy trying
and swatching lippies, scents, intimate apparel, bags and jewelry here!
That’s not
all, there are also items for men here! Shop for your daddy, brother,
boy-friend/s and/or jowa!!!
2.
Improved Supermarket
Avon also has
Body & Toiletries, Fragrance, Accessories, Home, Nutritionals, and
Clearance offers which you will see in the Supermarket section. This is where
Avon will launch their new products. Avon’s Beauty Advisors can also visit the
supermarket for exclusive bundles.
3.
Avon VIP Lounge
The VIP Lounge
is a special area where Avon’s top sellers and Beauty Boutique owners can
conveniently order bulk purchases. Avon resellers can also take advantage of
the dedicated counters for incentive issuances.
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The launch was full of surprises because
there were visits by celebrities such as Ruffa Gutierrez, Bettina Carlos and
influencer photographer Shaira Luna.
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Why #BranchoftheFuture?
“This will be the image and
services that we (Avon) will provide all around the country. For all the
Filipinos, we’ll try to bring beauty in a significantly improved and beautiful
space” Says, the General Manager of Avon
PH.
“We wanted to create a space for
all of our Avon ladies that allows them to sample new products, partner with
us, and reap the benefits from being our top sellers,” says Ms. Christine Eugenio,
Director of Channel Operations. “We also want to branch out to Filipinas who
haven’t tried Avon products yet and have our trained Avon ladies to find the
right piece for them in the store,” she added.
Avon envisions all their existing
194 branches nationwide to be well-equipped as they strive to become a digital
beauty company, especially now that it is part of the fourth-largest pure-play beauty
company in the world, Natura &Co where, together, they embark to become the
best beauty group for the world.
More of this experience in the
VLOG!!! Watch it here: https://youtu.be/B3x6T8LPXlc

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