Avon Branch of the Future

4:10 AMHannah Dacanay

For over 125 years, Avon continues to empower women by giving earning opportunities to provide for their families and to support causes – eradicating breast cancer and ending domestic violence.

In the Philippines Avon is the no.1 direct-selling company. It already has 194 branches nationwide.

               Avon has been a part of my life. I remember a family friend, an Avon representative, who often drops by our house. Her visits were always so exciting for me because I get to browse Avon’s latest brochures and offerings. The experience of opening the pages, browsing at Avon’s wide range of products, rubbing the pages where the fragrances are until I end up hoarding intimate apparel. I get to shop in the comforts of my home. That, for me, was the Avon experience.

Launch of Avon's Newest Flagship Store

Last February 27, 2020, was a new “Avon experience”  for me. Avon just launched its new and improved branch in Victoria De Manila Taft.

The the store has three key areas:

1.      Avon Beauty Studio

This area is like a candy store that showcases Avon’s Makeup, fragrance, face care, intimate apparel, bags, and jewelry. This is also the area that I am completely fond of and spent most of my time shopping. Ladies, There’s no doubt you’ll enjoy trying and swatching lippies, scents, intimate apparel, bags and jewelry here!

That’s not all, there are also items for men here! Shop for your daddy, brother, boy-friend/s and/or jowa!!!

2.      Improved Supermarket

Avon also has Body & Toiletries, Fragrance, Accessories, Home, Nutritionals, and Clearance offers which you will see in the Supermarket section. This is where Avon will launch their new products. Avon’s Beauty Advisors can also visit the supermarket for exclusive bundles.

3.      Avon VIP Lounge

The VIP Lounge is a special area where Avon’s top sellers and Beauty Boutique owners can conveniently order bulk purchases. Avon resellers can also take advantage of the dedicated counters for incentive issuances.


The launch was full of surprises because there were visits by celebrities such as Ruffa Gutierrez, Bettina Carlos and influencer photographer Shaira Luna.


Why #BranchoftheFuture?

This is not the only Avon branch you’ll be having this up-close and personal experience.

“This will be the image and services that we (Avon) will provide all around the country. For all the Filipinos, we’ll try to bring beauty in a significantly improved and beautiful space” Says, the General Manager of Avon PH.

“We wanted to create a space for all of our Avon ladies that allows them to sample new products, partner with us, and reap the benefits from being our top sellers,” says Ms. Christine Eugenio, Director of Channel Operations. “We also want to branch out to Filipinas who haven’t tried Avon products yet and have our trained Avon ladies to find the right piece for them in the store,” she added.

Avon envisions all their existing 194 branches nationwide to be well-equipped as they strive to become a digital beauty company, especially now that it is part of the fourth-largest pure-play beauty company in the world, Natura &Co where, together, they embark to become the best beauty group for the world.

More of this experience in the VLOG!!! Watch it here: https://youtu.be/B3x6T8LPXlc

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